CPG CREDENTIALS
When Your Brand Wins, We Win.
We built Bright Red around one core belief: when our clients succeed, we succeed. That philosophy has shaped everything we do—especially for consumer packaged goods brands navigating today’s fast-moving marketplace.
We understand the unique pressures you face: evolving consumer behaviors, shifting retail landscapes, and the constant demand for innovation. Our team keeps a pulse on what shoppers want now—and what they’ll want next—so your brand is ready for whatever comes your way.
Most importantly, we know results matter. Our focus is always on driving meaningful growth and delivering measurable impact for your business. Your goals are our goals, and your success is our top priority.
- Helping brands grow since 1987, we combine Omnicom’s backing with the independent spirit we were founded on.
- Deep experience partnering with packaged goods brands—supporting both emerging players and household names.
- Recognized with 500+ awards for creativity and effectiveness, including honors from The One Show, D&AD, Webby, and multiple Effies.
- Our PR division consistently ranks among the top five agency-based PR firms in North America.
- In-house media is supported by $30 billion+ in annual buying power, delivering smarter, more efficient media solutions.
- We create seamless consumer experiences across digital, social, and in-store—helping brands connect at every touchpoint.
We Make Momentum Happen®.
From our proprietary planning methodology to our uniquely balanced hyper-integrated approach, to the highly energized teams that deliver every day for the agency and our clients, everything we do is designed to accelerate growth.
Through Momentum Planning we assess the Truths associated with your brand, and craft an Ambition to establish brand positioning. Momentum is a fresh, bold idea to accelerate growth.
Truths.
An honest look at your world, and aspects that affect your current position, including trends, insights, facts and analysis.
Ambition.
How you will be positioned to gain a larger share of the future. Your brand's North Star.
Momentum.
A fresh, new idea--or approach--to propel you toward your Ambition.
Strategy & Planning
Proprietary planning methodology and process to overcome the status quo and accelerate growth.
Creative & Content Development
Cross-channel creative solutions to move the people and culture that move our client’s business.
Media Planning & Placement
In-house media strategy, planning and buying backed by $30 billion in Omnicom buying clout.
Digital
World-class digital solutions tucked neatly inside a hyper-integrated agency, resulting in a digital-always mentality.
Public Relations
Unique balance of strategy and creativity to impact and affect positive exposure for the brand.
Social Media Marketing
Operating from an impressive command center, teams build engagement and advocacy which will lead to conversions.
Brand Development
Planning and development from the ground up to brand refresh, including design and implementation.
Analytics & Analysis
Custom analytics based on key performance indicators and communications objectives.
Additional Work.
F'real.
F'real, a delicious mix-it-yourself frozen treat, needed to reach Gen Z and Alpha to drive trial and frequency. Bright Red put flavor front and center with a vibrant and highly meme-able campaign.
F'real.
F'real, a delicious mix-it-yourself frozen treat, needed to reach Gen Z and Alpha to drive trial and frequency. Bright Red put flavor front and center with a vibrant and highly meme-able campaign.
SeaPak.
While SeaPak's unrivaled quality and taste deliver repeat purchase, private label competition sandbagged sales. With unique, flavor-driven recipes featuring #Sealicious and easy to prepare meals, Bright Red's approach featured flavor that sings.
SeaPak.
While SeaPak's unrivaled quality and taste deliver repeat purchase, private label competition sandbagged sales. With unique, flavor-driven recipes featuring #Sealicious and easy to prepare meals, Bright Red's approach featured flavor that sings.
#SEALICIOUS POST FROM @seasidewithemily
SeaPak.
While SeaPak's unrivaled quality and taste deliver repeat purchase, private label competition sandbagged sales. With unique, flavor-driven recipes featuring #Sealicious and easy to prepare meals, Bright Red's approach featured flavor that sings.
#SEALICIOUS POST FROM @seasidewithemily
Fresh Del Monte.
How do you drive brand preference for fruit and vegetables? For Bright Red and Fresh Del Monte, it's focusing on the unparalleled farming practices that elevate the simple to the sublime.
Fresh Del Monte.
How do you drive brand preference for fruit and vegetables? For Bright Red and Fresh Del Monte, it's focusing on the unparalleled farming practices that elevate the simple to the sublime.
Farm Rich.
Snacking is the new meal, and Farm Rich's delicious, crave-able snacks are not only convenient but also filled with rich flavor. To help break through at shelf in a crowded category, Bright Red built a connected commerce campaign designed to "add to cart."
Farm Rich.
Snacking is the new meal, and Farm Rich's delicious, crave-able snacks are not only convenient but also filled with rich flavor. To help break through at shelf in a crowded category, Bright Red built a connected commerce campaign designed to "add to cart."
Sample Experience.
Sample Experience.
